PERFECT CROSSOVERS

Digital Crystal

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Perfect Crossovers were commissioned by Swarovski to bring the landmark exhibition over to China. From London to Beijing, the exhibition was transformed, and a Chinese chapter was created by commission works from top Chinese designers and adapted to the local audience by Jérôme Sans, curator and co-founder of Perfect Crossovers.

Swarovski was awarded the best creative prize for the 2013 edition of 751 DPark Beijing Design Week event



Working with renowned architect Ma Yansong of MAD Architects, Perfect Crossovers invited rising and established Chinese designers Liu Feng, Shi Jianmin, Naihan Li and Song Tao to create their interpretation of the future of memory in a digital world. Their outstanding commissions joined pieces from the now-iconic London exhibition by Ron Arad, Maarten Baas, Arik Levy and Random International. Over the past decade, Swarovski’s design and architecture commissions have served as an experimental platform for leading figures in design to conceptualise, develop and share their most radical ideas. Building on this foundation, London Design Museum and Swarovski challenged a number of exciting talents in contemporary creativity to explore the meaning of memory in the digital age in an exhibition titled "Digital Crystal: Swarovski", which launched in London in September 2012.





Global Solutions

Networking and solutions for inclusion in Beijing Design Week, location of exhibition venue and negotiations with all Beijing related parties including Beijing Design Week, GeHua Group and D-Park 751 Design District



Jerome Sans was awarded the best curator prize of the 2013 edition of 751 DPark Beijing Design Weeks



PR and local marketing and press support

PC coordinated with Oglivy Beijing for specialzed art and design related support for the press coverage and the different opening event’s organization.



Networking and introductions

PC provided a shortlist of top Chinese designers for Swarovski to commission as the Asian chapter within the original London Design Museum “Digital Crystal” project.



                                       Liu Feng, Song Tao, Ma Yansong, Li Naihan, Shi Jianmin, Jérôme Sans

Artistic direction

PC managed all of the special commissions and from the briefs provided by Swarovski translation and communication as well as managed all production of Chinese designs from conception, budgeting and production. Jérôme Sans, co-founder of Perfect Crossovers and Ma Yansong of MAD architects provided the concept of crystal mountain for the installation plan.

 



                                                                                                       Swarovski Digital Crystal